Make a process visible in steps

“STEP ONE: IDENTIFY THE ROUTINE The MIT researchers in chapter 1 discovered a simple neurological loop at the core of every habit, a loop that consists of three parts: a cue, a routine, and a reward.”

“STEP TWO: EXPERIMENT WITH REWARDS Rewards are powerful because they satisfy cravings. But we’re often not conscious of the cravings that drive our behaviors. When the Febreze marketing team discovered that consumers desired a fresh scent at the end of a cleaning ritual, for example, they had found a craving that no…”

“STEP THREE: ISOLATE THE CUE About a decade ago, a psychologist at the University of Western Ontario tried to answer a question that had bewildered social scientists for years: Why do some eyewitnesses of crimes misremember what they see, while other recall events accurately?”

“STEP FOUR: HAVE A PLAN Once you’ve figured out your habit loop—you’ve identified the reward driving your behavior, the cue triggering it, and the routine itself—you can begin to shift the behavior. You can change to a better routine by planning for the cue and choosing a behavior that delivers the reward…”

“Step One: The five short vowels and all consonants spelled by single letters. Step Two: Consonants and consonant combinations spelled with two or three letters. Step Three: Vowels and vowel combinations spelled with two or three letters.”

“Step Two: Consonants and consonant combinations spelled with two or three letters. Step Three: Vowels and vowel combinations spelled with two or three letters. Step Four: The five long vowels. Step Five: Irregular spellings. These five steps, as I said, occur in all phonic systems of teaching a child to read English.”

“Step Three: Vowels and vowel combinations spelled with two or three letters. Step Four: The five long vowels. Step Five: Irregular spellings. These five steps, as I said, occur in all phonic systems of teaching a child to read English. (There are some so-called phonic readers on the market that do not…”

“Step Four: The five long vowels. Step Five: Irregular spellings. These five steps, as I said, occur in all phonic systems of teaching a child to read English. (There are some so-called phonic readers on the market that do not follow this pattern, but they can hardly be called phonic by any…”

“Step Five: Irregular spellings. These five steps, as I said, occur in all phonic systems of teaching a child to read English. (There are some so-called phonic readers on the market that do not follow this pattern, but they can hardly be called phonic by any proper definition of the word.)…”

“Step 1: Value Toddlers, Inc. When I ask Maria directly how she raises such helpful kids, she introduces me to the concept that I’ve come to think of as Toddlers, Inc. Yes, I’m talking about fumbling, babbling, walk-like-you’re-drunk kids between the ages of one and four. I’m talking about the same population…”

“Step 2: Give Kids Their Team Membership Cards Before I met Teresa and Maria, I organized Rosy’s schedule the way I thought all good parents should: when she wasn’t in day care, I always had an “activity” planned for her to do.”

“Step 3: Acknowledge A Child’s Contribution Instead of praising children, Maya parents acknowledge or accept the child’s idea or contribution to an activity—no matter how inconsequential, ridiculous, or misshapen that contribution (or tortilla) might be.”

“Step 1: Stop talking It took me about three months to stop yelling at Rosy, and then another three more months to stop talking entirely when I felt angry. I still slip up from time to time and start issuing commands, demands, and scoldings. But in general, I’ve learned the art of…”

“Step 2: Learn to have less—or even no anger Now, before we dive in, I need to be clear: I’m not talking about suppressing anger. And I am not talking about letting anger pass or soften with time. Indeed, if you walk away and wait long enough, your anger will eventually go…”

“Step 1: Establish a Flexible Timeline Do not tell people the disaster you are predicting is so imminent that they will see whether you are right in the near term, but also don’t make your…”

“Step 2: Propose Potential Solutions Do not predict a disaster that cannot be “solved.” There is no point in convincing people life on earth is going to end if there’s nothing that can be done about it, because even if you convince everyone they are doomed,…”

“Step 3: Create a “Consensus” Find real scientists who support some part of your claim, and then pretend that they support all of it. Do not worry about getting caught in a lie; most people won’t bother to check the scientific literature to see if what you…”

“Step 4: Constantly Shift Your Predictions Before it becomes apparent to everyone that your first prediction is wildly incorrect, make a new prediction, and then repeat steps 1, 2, and 3. By following this proven four-step process, environmental groups with close…”