REVIEWED EXAMPLE
Give the reader a puzzle first
The question is spoken directly. Duhigg gives it personal stakes through customer privacy.
See every example linked to this pattern ↗
The Power of HabitCharles Duhigg · 34 weeksEXACT SOURCE EXCERPT
“Andrew Pole had just started working as a data expert for Target when a few colleagues from the marketing department stopped by his desk one day and asked the kind of question Pole had been born to answer: “Can your computers figure out which customers are pregnant, even if they don’t want us to know?””
Chapter 7 · How Target Knows What You Want Before You Do
THE OBSERVATION
The question is spoken directly. Duhigg gives it personal stakes through customer privacy.
KEEP THE SCOPE VISIBLE
The chapter’s first two prose paragraphs, complete, after its title, subtitle and subsection label I.
Source record
Chapter 7 · How Target Knows What You Want Before You Do. Exact source words are separate from the editorial annotations on this page.
SHA-256: d2b3d179321a5913ecf930eb9abd7a43492659c60b8740257ec233b1566b29fb